Sun Life brings ‘Freedom Celebration’ to Iloilo
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| Piolo performs with son Iñigo via video call. |
TO urge the Ilonggos have their own definition of financial freedom, Sun Life of Canada (Philippines) brought the “Freedom Celebration” to Iloilo City on Sept. 26 with actor and Sun Life brand ambassador Piolo Pascual.
SM City Iloilo’s elevated carpark was filled with Ilonggos who enjoyed the free concert and were able to know what financial freedom is for them as part of the “#LiveFreePH Movement”.
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| Sun Life of Canada (Philippines) Customer Marketing Manager Carla Gonzales talks about the "#LiveFreePH" campaign. |
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| Piolo shares his own definition of financial freedom. |
Through a caravan called “#LiveFreePH Freedom Tour”, Sun Life wants to bring the good about financial freedom to all Filipinos as it brings it to various areas in the country.
The tour features lineup of activities that serve as guide for the participants to attain financial freedom.
The tour features lineup of activities that serve as guide for the participants to attain financial freedom.
Among these include the “Live Free Freedom Wall” where they declared their vision of financial freedom; the “Brighter Life Index: Social Sentiment (BLISS)” where they assessed their current situation and share their outlook for the future and get to help a community in need; and the “Sun Celebright” promo where one Ilongga won a free trip to her chosen destination.
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| "Sun Celebright" promo winner |
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| Ilonggos actively participate during the fun games prepared by Sun Life. |
Local talents also graced the concert as they rocked the stage with their stunning song and dance performances. Yet, the highlight of the “Freedom Celebration” is the musical performances of Piolo who also led the movement and gave the Ilonggos a boost as they identify their own definition of financial freedom. He also shared his own definition of financial freedom and the ways he is doing in order to achieve this goal.
“It feels so good that we work and we have to spend on things that we need, and we have money on the side that we can spend on the things that we want to have,” Piolo added.
Iloilo City is the third leg of the caravan after hitting Pampanga and Cebu earlier this year. It is scheduled to visit Davao next year.
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| Crew Styler Iloilo entertained the audience with their breathtaking stunts. |
In a press conference held at the cozy Richmonde Hotel Iloilo prior to the event, selected press people and bloggers got a chance to ask Piolo some questions related to investments, finances and ofcourse, financial freedom.
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| Piolo enthusiastically answers questions from Iloilo media and bloggers. |
When asked of his own definition of financial freedom Piolo spontaneously said it "is being able to do anything that I like to do especially with work and for my advocacies and also support my family, especially my son."
Being with Sun Life for seven years now, he said that the most important thing that he learned in terms of managing his finances and investments is that no matter how small or big one’s salary is, there is a certain policy that will cater to their needs and give them good return of investments.
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| Ofcourse, I did not let the opportunity pass by...selfie with Papa P! |
Iloilo City is the third leg of the caravan after hitting Pampanga and Cebu earlier this year. It is scheduled to visit Davao next year.
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