Tasting the homegrown brew
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| "Your Homegrown Brew" |
Filipino
home-grown products are slowly making waves in the global arena at par with
other international brands. Some of these manufactured goods include local
coffee beans, perfect to experience home-grown brew of hot delight.
For
a coffee fanatic, the drink is the ultimate preparation and rescue for an
eventful day.
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| A dose of Bo's Coffee will surely make your day. |
If
Bo’s Coffee Chief Executive Officer Steve Benitez were to recall, he fell in
love with coffee while he was out exploring other parts of the world. Until one
day, he was struck with the idea of sharing his global coffee experience to
every Filipino.
Bo’s
Coffee was named after an American-Italian guy whom Benitez met in a coffee
roaster when he was still studying in New Orleans 21 years ago. The incident
inspired him to pursue a business venture in coffee, which is reaping its years
of success now.
Presently,
Bo’s Coffee is one of the local coffee shops that continue to captivate various
parts of the country including Iloilo.
Iloilo
City was chosen to be the venue for expansion outside Manila and Cebu because
of the fast developments and strong economy happening here, said Benitez.
Bo’s
Coffee officially opened its first full-service shop and second branch in
Iloilo on April 19 at the “Shops at Atria” in Mandurriao District, summing up a
total of 74 branches nationwide at present.
‘Your Homegrown Brew’
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| Bo's Coffee gives the spotlight to the coffee origins found in the Philippines. |
Other
coffee shops boast of their acquired coffee beans. Bo’s Coffee, on the other
hand, has changed the way the game is played. It takes pride by putting into
the spotlight the finest locally-grown Arabica and Robusta beans.
Dubbed
“Your Homegrown Brew,” Bo’s Coffee showcases Filipino coffees by highlighting its
origins as its specialty.
Yielded
from the mountains of Benguet and Sagada in the north and Mt. Apo, Mt.
Kitanglad and Mt. Matutum in the south, every Bo’s Coffee’s coffee origins have
its own distinctive taste.
The
finest Robusta beans Bo’s Coffee uses came from the low lands of Cavite and
Batangas, among others - a proof of
local brands producing the highest standard of globally-competitive products.
Going beyond the coffee
Every sip of Bo’s Coffee produces a tonnage of vast stories. These tales are poked out after tasting the flavourful creations of every Bo’s Coffee personnel.
Every sip of Bo’s Coffee produces a tonnage of vast stories. These tales are poked out after tasting the flavourful creations of every Bo’s Coffee personnel.
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| The expertise of the baristas give the customers an amazing coffee experience. |
“Most
of our merchandise came from a certain community that produces globally
competitive items that we can showcase here,” said Bo’s Coffee National
Operations Manager Ivy Benatiro.
The
partnership of Bo’s Coffee with ANTHILL Fabric Gallery, for example, has given
customers the opportunity to learn about the distinctive patterns from areas
such as Benguet, Sagada, Mt. Apo, Mt. Kitanglad, and Mt. Matutum where they
also source out their Arabica beans.
These
weaved fabrics are used in Bo’s Coffee’s tumblers, luggage tags, furniture
covers, and employee’s uniforms.
Still
as part of its support to social enterprise, Bo’s Coffee is also offering Gawad
Kalinga-Enchanted Farm’s (GK-EF) Bayani Brew Filipino Iced Tea as well as its
local artisan chocolate brand Theo and Philo in selected branches, making Bo’s
Coffee a platform of their business.
Aside
from taking part in social enterprises, Bo’s Coffee also showcases works of
Filipino artisans in its stores including Kenneth Cobonpue furniture - giving
customers a glimpse of the modern industrial Filipino ambiance.
“Most
of the things that we put in our stores are really advocating those global
talents that we have as our advocacy. We ensure that we cater to the upscale
global quality that the Philippines has to offer,” Benatiro explained.
Pour-over method
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| Bo's Coffee is the only coffee shop in the Visayas that practices the traditional "Pour-over Method". |
Bo’s
Coffee also takes pride of being the only coffee shop in the Visayas that
conduct the hand-brewing method to get the best authentic taste of its coffee
origins.
Through
the pour-over method coupled with the careful and delicate hands of its
well-trained barista, Bo’s Coffee
provide customers a home-grown global experience in its simplest form – the
flavour profile where it came from.
Unlike
the latest discoveries of brewing, the pour-over method is still considered the
best way in terms of extracting coffee as it gives the drinker its natural
flavour.
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