Havaianas brings Hawaii to Iloilo
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| Make your summer cooler by making your own Havaianas. (Photo from Havaianas Philippines) |
HAVAIANAS,
one of the country’s most popular fashion flip flops brand brought the aloha
feel of Hawaii in Iloilo City through its summer event called “Make Your Own
Havaianas” (MYOH) on May 7-10 at SM City Iloilo.
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| One of the flip flop makers is making my choice. |
Now
on its 10th year, MYOH has been a much-anticipated event of
Havaianaticos as it is the only time of the year when they get to personalize
their Havaianas slippers.
For
this year’s installation, Havaianas which means “Hawaiians” in Portuguese makes
the summer of Filipinos more fun as MYOH was simultaneously held in various key
cities of the country, and for the first time in 10 years, the
said summer affair opened in all select All Flip-Flops branches and pop-up
stores which include the one located in SM City Iloilo.
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| Ilonggo Havaianaticos line up to make their own Havaianas. |
According
to Havaianas Philippines managing director Anne Gonzales, MYOH which was
introduced to the local in 2006, has grown so big in the Philippines that they
have to do it simultaneously nationwide to cater to all Havaianaticos.
“Havaianas
occupies a special place in the hearts (and feet) of our Filipino customers,
hence, we are bringing this special personalized to them,” she added.
Aside
from giving the Havaianaticos the chance to personalize their flip flops, the
event is also an opportunity for the youth who serve as the slipper makers to
have a worthwhile activity and great experience while spending their summer
vacation.
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| The finished product-a summery flip-flops perfect for the beach |
Meanwhile,
to further celebrate the 10th year of MYOH, Havaianas will be
bringing two Filipino Havaianaticos to Hawaii.
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